Recommended Email Marketing & Lead Generation plugins for multilingual sites
Email marketing and lead generation plugins allow you to capture leads on your site. They offer a range of tools to interact with your users and connect them to your email campaigns. Learn more about our recommended plugins for this category in the table below and compare their features – some of which may only be available in pro or premium versions. You can also check out a more in-depth comparison between these email marketing and lead generation plugins on our blog.
Recommended Email Marketing & Lead Generation plugins
Convert Pro Recommended
Bloom Recommended
OptinMonster Recommended
Newsletter Recommended
MC4WP: Mailchimp for WordPress Recommended
Compare the recommended plugins
| HubSpot All-In-One Marketing – Forms, Popups, Live Chat | Bloom | OptinMonster | Newsletter | MC4WP: Mailchimp for WordPress | |
|---|---|---|---|---|---|
| About | The HubSpot plugin connects your WordPress website with your HubSpot CRM account. This makes it possible to capture leads on your site and engage your site visitors through sign-up forms, live chats, email automation, and more. | Bloom lets you add opt-in forms to your WordPress website. You can choose from different types of opt-ins such as pop-ups, fly-ins, in-line forms, widget area opt-ins, and more. You can then connect the forms you create to your email marketing or email newsletter software. | OptinMonster is an advanced drag-and-drop campaign builder. It allows you to create a range of custom opt-in forms such as lightbox popups, floating bars, slide-ins, scroll boxes, and more. You can then integrate the campaigns you create with different email service providers or different email lists. | Newsletter uses a drag-and-drop composer to help you build responsive newsletters. You can set up customizable subscription widgets, pages, or custom forms to grow your email list, and send unlimited newsletters to unlimited subscribers. | MailChimp for WordPress connects your site with your MailChimp lists. Add opt-in forms or integrate with existing forms like comment, contact, or checkout forms to make it easy for your site’s users to sign up for your newsletter. |
| Pricing model | Freemium | Paid | Paid | Freemium | Freemium |
| Plugin price | $0 | $89/year or $249 lifetime | $0 | $0 to $269/year | $0 to $149/year |
| Date tested | January 8, 2024 | June 21, 2024 | January 8, 2024 | January 30, 2024 | May 20, 2026 |
| Platform price | 0 to $3600/month (Bundle - $5000/month) | - | $9 to $49/month | - | $0 to $300/month |
| Main platform functions from the WordPress back-end | No | Yes | No | Yes | No |
| Built-in CRM functionality | Yes | No | No | No | No |
| Pop-ups | Yes | Yes | Yes | Yes | No |
| Opt-in forms | Yes | Yes | Yes | Yes | Yes |
| Email lists segmentation | Yes | No | Yes | Yes | No |
| Built-in newsletter builder | Yes | No | No | Yes | No |
| Connects to various third-party marketing/email platforms | Yes | Yes | Yes | Yes | No |
| Built-in reporting and tracking options | Yes | Yes | Yes | Yes | Yes |
| Templates for popups, forms and/or newsletters | Yes | Yes | Yes | Yes | No |
| More about HubSpot All-In-One Marketing - Forms, Popups, Live Chat | More about Bloom | More about OptinMonster | More about Newsletter | More about MC4WP: Mailchimp for WordPress |
We only recommend plugins that show an ongoing commitment to WPML compatibility. The authors of the plugins featured in the table above work closely with the WPML team on a regular basis to ensure you can build a reliable, multilingual site.
All WPML-compatible Email Marketing & Lead Generation plugins
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| Plugin name | Plugin house | Last tested date | Compatibility status |
|---|---|---|---|
| MailOptin – Pro Recommended | MailOptin Team | May 20, 2026 | Recommended plugin and compatible with WPML |
| Convert Pro Recommended | Brainstorm Force | October 28, 2025 | Recommended plugin and compatible with WPML |
| Bloom Recommended | Elegantthemes | June 21, 2024 | Recommended plugin and compatible with WPML |
| OptinMonster Recommended | OptinMonster | January 8, 2024 | Recommended plugin and compatible with WPML |
| Newsletter Recommended | Stefano Lissa & The Newsletter Team | January 30, 2024 | Recommended plugin and compatible with WPML |
| HubSpot All-In-One Marketing – Forms, Popups, Live Chat Recommended | HubSpot | January 8, 2024 | Recommended plugin and compatible with WPML |
| MC4WP: Mailchimp for WordPress Recommended | ibericode | May 20, 2026 | Recommended plugin and compatible with WPML |
| HashBar – WordPress Notification Bar | HasThemes | June 17, 2026 | Compatible with WPML |
| AcyMailing | AcyMailing Newsletter Team | November 27, 2025 | Compatible with WPML |
| Download Monitor | WPChill | May 9, 2025 | Compatible with WPML |
| Popup Builder | Looking Forward Software Inc. | February 9, 2026 | Compatible with WPML |
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