WPML

Email marketing and lead generation plugins allow you to capture leads on your site. They offer a range of tools to interact with your users and connect them to your email campaigns. Learn more about our recommended plugins for this category in the table below and compare their features – some of which may only be available in pro or premium versions. You can also check out a more in-depth comparison between these email marketing and lead generation plugins on our blog.

Recommended Email Marketing & Lead Generation plugins

MailOptin – Pro Recommended

By MailOptin Team · Last tested May 20, 2026
MailOptin is a tool that allows you to create and design forms, popups, and email newsletters.

Convert Pro Recommended

By Brainstorm Force · Last tested October 28, 2025
Convert Pro is an advanced lead generation popup plugin with a drag and drop editor that helps you create beautiful popups and opt-in forms to boost your website conversions.

Bloom Recommended

By Elegantthemes · Last tested June 21, 2024
Bloom lets you add opt-in forms to your WordPress website.

OptinMonster Recommended

By OptinMonster · Last tested January 8, 2024
OptinMonster is an advanced drag and drop campaign builder.

Compare the recommended plugins

HubSpot All-In-One Marketing – Forms, Popups, Live ChatBloomOptinMonsterNewsletterMC4WP: Mailchimp for WordPress
About

The HubSpot plugin connects your WordPress website with your HubSpot CRM account. This makes it possible to capture leads on your site and engage your site visitors through sign-up forms, live chats, email automation, and more.

Bloom lets you add opt-in forms to your WordPress website. You can choose from different types of opt-ins such as pop-ups, fly-ins, in-line forms, widget area opt-ins, and more. You can then connect the forms you create to your email marketing or email newsletter software.

OptinMonster is an advanced drag-and-drop campaign builder. It allows you to create a range of custom opt-in forms such as lightbox popups, floating bars, slide-ins, scroll boxes, and more. You can then integrate the campaigns you create with different email service providers or different email lists.

Newsletter uses a drag-and-drop composer to help you build responsive newsletters. You can set up customizable subscription widgets, pages, or custom forms to grow your email list, and send unlimited newsletters to unlimited subscribers.

MailChimp for WordPress connects your site with your MailChimp lists. Add opt-in forms or integrate with existing forms like comment, contact, or checkout forms to make it easy for your site’s users to sign up for your newsletter.

Pricing modelFreemiumPaidPaidFreemiumFreemium
Plugin price$0$89/year or $249 lifetime$0$0 to $269/year$0 to $149/year
Date testedJanuary 8, 2024June 21, 2024January 8, 2024January 30, 2024May 20, 2026
Platform price0 to $3600/month (Bundle - $5000/month)-$9 to $49/month-$0 to $300/month
Main platform functions from the WordPress back-endNoYesNoYesNo
Built-in CRM functionalityYesNoNoNoNo
Pop-upsYesYesYesYesNo
Opt-in formsYesYesYesYesYes
Email lists segmentationYesNoYesYesNo
Built-in newsletter builderYesNoNoYesNo
Connects to various third-party marketing/email platformsYesYesYesYesNo
Built-in reporting and tracking optionsYesYesYesYesYes
Templates for popups, forms and/or newslettersYesYesYesYesNo
More about HubSpot All-In-One Marketing - Forms, Popups, Live ChatMore about BloomMore about OptinMonsterMore about NewsletterMore about MC4WP: Mailchimp for WordPress

We only recommend plugins that show an ongoing commitment to WPML compatibility. The authors of the plugins featured in the table above work closely with the WPML team on a regular basis to ensure you can build a reliable, multilingual site.

All WPML-compatible Email Marketing & Lead Generation plugins

Want to add your Email Marketing & Lead Generation plugin to our compatibility list?

If your plugin is not listed here, join our Go Global program. We’ll work on making your plugin WPML-compatible and add you to our list.